Apple’s big event is finally here — five things to watch for in the week ahead

Fortune

Hello, friends and Fortune readers.

It’s the second week in September and that means one thing – a huge Apple event. A number of new products are expected. The question is whether they’ll live up to all the hype. It’s also a big week for some big consumer brands like Barnes & Noble, Campbell Soup, and Lululemon, which will announce earnings. With that said, here’s what you need to know to prepare for the week ahead.

1. Once again, it’s all about Apple

The time has come for the unveiling of Apple’s new products on Tuesday including an expected iPhone 6 and an iWatch smartwatch. There’s been gallons of ink (real and digital) already spilled by the media speculating about what will be announced. Tune into Fortune for a live-blog of the event starting just before 1 pm EST). The wild card is Apple CEO Tim Cook will mention…

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